As Black Friday and Cyber Monday approach, many online stores are beginning to build landing pages in support of the holidays. However, creating landing pages can be costly, time-consuming, and add an additional click to the user journey—rather than sending people directly to the product page and reducing purchase friction. With adaptive product information, youContinue reading “3 Ways to Personalize Your Product Page for #BFCM”
Author Archives: Ohad Hecht
5 Product Page Personalization Challenges—and How to Solve Them — Before Black Friday and Cyber Monday
Personalization is not a buzzword—and it’s no longer an option for e-commerce brands. It’s now expected. In fact, a recent study from Elastic found that 88 percent of online shoppers are more likely to continue shopping on an e-commerce website that offers a personalized experience. For Gen Z and millennial shoppers, that number increases toContinue reading “5 Product Page Personalization Challenges—and How to Solve Them — Before Black Friday and Cyber Monday”
Using Adaptive Product Information to 2x Your Product Page Conversion
In our latest webinar, my co-founder Ben and I unpacked how the best eCommerce stores are using adaptive product information to significantly improve their buyer journeys to drive higher revenue, improve ROAS and more! We also fielded questions from the audience such as: Can I use Prodport to improve my product page conversion rate inContinue reading “Using Adaptive Product Information to 2x Your Product Page Conversion”
Product Recommendations vs Product Page Personalization
As all eCommerce store owners, marketing managers, and business development executives will tell you, the future of online selling is in personalization.
The Great Convergence: Merchandising and Marketing in the Age of eCommerce
Logically, I know that 2014 was almost a decade ago, but I remember it as if it was just yesterday.
The Evolution of The Ecommerce Platforms—The Era of Headless, Low-Code/No-Code Micro Services
Looking back on the history of eCommerce platforms, the industry underwent three major phases of development: