As an ecommerce business owner, you’re likely always on the hunt for fresh and effective ways to boost sales and improve customer satisfaction, right. Here’s an idea you might not have considered before – product cases. No, we’re not talking about physical cases to store your items in. We’re talking about detailed, real-world examples that […]
In the Zendesk report 2023, it was revealed that companies tend to interpret personalization on their online stores narrowly. Many Shopify ecommerce businesses assume they provide exceptional customer experience to each buyer through enough personalization. After all, they set up newsletters with customer names, they’ve done some research on customer personas, and they keep repeating […]
Based on recent studies, one can conclude – personalization on product landing pages is far from expectations, and the customers don’t see it the same way the brands do. Then, it’s fair to say that well-implemented personalization practices in e-commerce are more of an exception than a rule. And this is an opportunity that you […]
As all eCommerce store owners, marketing managers, and business development executives will tell you, the future of online selling is in personalization.
Today, we’re going to dig a little deeper into the Web Optimization vs Product Page Optimization conundrum, in the context of these three aspects:
Who doesn’t love online shopping? Especially nowadays, being able to shop in the comfort of your own home is not only a matter of convenience but of necessity.
All eCommerce purchase journeys have one thing in common—the final stop is the Product Detail Page (PDP).