Product messaging is in the midst of a transformation – driven by artificial intelligence and tools like ChatGPT. Many companies believe that crafting the perfect product message ends with creating a good prompt. However, this perspective oversimplifies a process often fraught with many other challenges. So, how to speak to your customers so that they […]
In the Zendesk report 2023, it was revealed that companies tend to interpret personalization on their online stores narrowly. Many Shopify ecommerce businesses assume they provide exceptional customer experience to each buyer through enough personalization. After all, they set up newsletters with customer names, they’ve done some research on customer personas, and they keep repeating […]
While product pages are vital to an online store success, only 18% of top-grossing European and US e-commerce sites have an acceptable or good product page UX. (Baymard) It’s not all bad news, though. Here’s your chance to stand out! With dynamic product information, you can join the good ones. And create product detail pages […]
Based on recent studies, one can conclude – personalization on product landing pages is far from expectations, and the customers don’t see it the same way the brands do. Then, it’s fair to say that well-implemented personalization practices in e-commerce are more of an exception than a rule. And this is an opportunity that you […]
Email marketing is a powerful tool that can help you reach your customers directly and keep them engaged with your brand. However, to make the most of your email marketing efforts, it’s important to ensure a smooth and convenient shopping experience for your customers. By integrating your email flow with Prodport dynamic product pages, you […]
Consumers increasingly demand personalization to be a part of the shopping experience. Right now, 71% of consumers expect companies to deliver personalized interactions and 76% get frustrated when this doesn’t happen. And, while 85% of brands believe they’re offering personalized experiences, only 60% of consumers seem to agree. So how can brands better personalize the […]
We frequently get asked the question how Prodport is different to your standard Site Optimization Tool such as Optimizely, Trbo, Dynamic Yield, ABTasty, Adobe Target, optimizing and personalizing your website. Let’s call them Site Optimizers (SO). Here’s the truth: on the highest level, this long parade of SOs and Prodport perform the same function at […]
As all eCommerce store owners, marketing managers, and business development executives will tell you, the future of online selling is in personalization.
Today, we’re going to dig a little deeper into the Web Optimization vs Product Page Optimization conundrum, in the context of these three aspects:
Who doesn’t love online shopping? Especially nowadays, being able to shop in the comfort of your own home is not only a matter of convenience but of necessity.