Content personalization

Maximize Sales with These 4 Proven Product Page Personalization Strategies

Consumers increasingly demand personalization to be a part of the shopping experience. Right now, 71% of consumers expect companies to deliver personalized interactions and 76% get frustrated when this doesn’t happen. And, while 85% of brands believe they’re offering personalized experiences, only 60% of consumers seem to agree. So how can brands better personalize the […]

The Dimensionality Problem of the Product Page

We frequently get asked the question how Prodport is different to your standard Site Optimization Tool such as Optimizely, Trbo, Dynamic Yield, ABTasty, Adobe Target, optimizing and personalizing your website. Let’s call them Site Optimizers (SO).  Here’s the truth: on the highest level, this long parade of SOs and Prodport perform the same function at […]