How To Build and Make the Most of Your 2023 Marketing Budget

The new year is here, which means it’s time to finalize your budget for what’s sure to be another interesting year in marketing. If you’re still buttoning up the details, or have a set goal to achieve and looking how to invest it,  use this guide to make sure that you’re setting yourself up for […]

The Ecommerce Breakdown of 2022 Black Friday and Cyber Monday

The 2022 Cyber Five saw record spending across all industries. The top purchase categories included clothing, toys, gift cards, books/video games/other media, food and candy, and electronics, respectively, according to NRF. As we’ve seen in years past, online shopping continued to be more popular than in-store. Of 2,500 shoppers, just 17 percent shopped in-store while […]

3 Ways to Personalize Your Product Page for #BFCM

As Black Friday and Cyber Monday approach, many online stores are beginning to build landing pages in support of the holidays. However, creating landing pages can be costly, time-consuming, and add an additional click to the user journey—rather than sending people directly to the product page and reducing purchase friction. With adaptive product information, you […]

5 Product Page Personalization Challenges—and How to Solve Them — Before Black Friday and Cyber Monday

Personalization is not a buzzword—and it’s no longer an option for e-commerce brands. It’s now expected. In fact, a recent study from Elastic found that 88 percent of online shoppers are more likely to continue shopping on an e-commerce website that offers a personalized experience. For Gen Z and millennial shoppers, that number increases to […]