The new year is here, which means it’s time to finalize your budget for what’s sure to be another interesting year in marketing. If you’re still buttoning up the details, or have a set goal to achieve and looking how to invest it, use this guide to make sure that you’re setting yourself up for […]
We’ve heard it dozens of times: “We don’t have any content.” Here’s the thing: you have a lot of content to repurpose and use as the foundation for net new content. You just don’t know where to look or have the right tools to leverage it. With a few simple steps—and access to Prodport—you can […]
The 2022 Cyber Five saw record spending across all industries. The top purchase categories included clothing, toys, gift cards, books/video games/other media, food and candy, and electronics, respectively, according to NRF. As we’ve seen in years past, online shopping continued to be more popular than in-store. Of 2,500 shoppers, just 17 percent shopped in-store while […]
In marketing, we have two types of content. The long-term content is that which is rarely changed. You create a category page for a product and it stays mostly the same because it shares foundational data that stays the same year-round for your audience’s varied needs from your products. The short-term content is often campaign-, […]
As Black Friday and Cyber Monday approach, many online stores are beginning to build landing pages in support of the holidays. However, creating landing pages can be costly, time-consuming, and add an additional click to the user journey—rather than sending people directly to the product page and reducing purchase friction. With adaptive product information, you […]
5 Product Page Personalization Challenges—and How to Solve Them — Before Black Friday and Cyber Monday
Personalization is not a buzzword—and it’s no longer an option for e-commerce brands. It’s now expected. In fact, a recent study from Elastic found that 88 percent of online shoppers are more likely to continue shopping on an e-commerce website that offers a personalized experience. For Gen Z and millennial shoppers, that number increases to […]
In our latest webinar, my co-founder Ben and I unpacked how the best eCommerce stores are using adaptive product information to significantly improve their buyer journeys to drive higher revenue, improve ROAS and more! We also fielded questions from the audience such as: Can I use Prodport to improve my product page conversion rate in […]
As all eCommerce store owners, marketing managers, and business development executives will tell you, the future of online selling is in personalization.
Logically, I know that 2014 was almost a decade ago, but I remember it as if it was just yesterday.
Looking back on the history of eCommerce platforms, the industry underwent three major phases of development: