Revolutionizing Ecommerce Funnel Management: The Power of Bottom-Up Segmentation and Personalization in Online Fitness Retail
In online fitness retail, standing out among competitors can be challenging. However, a leading fitness equipment and software company collaborated with a savvy marketing team and discovered an innovative approach to overcome this challenge: the bottom-up segmentation and personalization approach. This strategy involves tailoring content to align with users’ preferences and needs based on how […]