In online fitness retail, standing out among competitors can be challenging. However, a leading fitness equipment and software company collaborated with a savvy marketing team and discovered an innovative approach to overcome this challenge: the bottom-up segmentation and personalization approach. This strategy involves tailoring content to align with users’ preferences and needs based on howContinue reading “Revolutionizing Ecommerce Funnel Management: The Power of Bottom-Up Segmentation and Personalization in Online Fitness Retail”
Author Archives: Ohad Hecht
From SMB to Enterprise: Exploring Shopify’s Transition with Commerce Components and Customization Tools
Over the years, Shopify has been known for its focus on small and medium-sized businesses (SMBs) to create and manage their online stores. However, in recent times, Shopify has been making moves towards serving the upper market and enterprise customers. This transition is evident in the release of Shopify commerce components, their focus on partners,Continue reading “From SMB to Enterprise: Exploring Shopify’s Transition with Commerce Components and Customization Tools”
Maximizing Email Marketing: How to Boost Conversions with Prodport dynamic Product Pages
Email marketing is a powerful tool that can help you reach your customers directly and keep them engaged with your brand. However, to make the most of your email marketing efforts, it’s important to ensure a smooth and convenient shopping experience for your customers. By integrating your email flow with Prodport dynamic product pages, youContinue reading “Maximizing Email Marketing: How to Boost Conversions with Prodport dynamic Product Pages”
What Is the Average eCommerce Conversion Rate? (Examples by Industry)
If there’s one thing you need to know In the world of business, and especially eCommerce, it’s that conversion is king. Conversions keep companies in the green, warehouses stocked, and employees…well, employed. But if you want your company to grow and not just stagnate, you need to know a few other conversion-related pieces of information.Continue reading “What Is the Average eCommerce Conversion Rate? (Examples by Industry)”
10 Best Product Page Examples We’ve Seen in 2023 (So Far)
Product pages are one of if not the most important step in a customer’s journey through your sales funnel – there’s no doubt about that. Unfortunately, ecommerce isn’t an exact science, and product pages aren’t created equal. From back-end to front-end, there’s a lot you need to consider when designing and optimizing your product pages.Continue reading “10 Best Product Page Examples We’ve Seen in 2023 (So Far)”
10 Guaranteed Ways to Boost Your eCommerce Product Page Conversion Rates
They say that where there’s demand, there’ll always be supply. The ecommerce landscape has changed and grown significantly in the past few years – partly out of necessity and partly out of convenience. On the one hand, this is a perfect opportunity for your ecommerce business to ride the wave and sell more to moreContinue reading “10 Guaranteed Ways to Boost Your eCommerce Product Page Conversion Rates”
Why you (as a DTC business) should care about the release of Shopify Components
In today’s fast-paced digital world, the ability to quickly adapt and evolve has become crucial for businesses. This is especially true for Direct-to-Consumer (DTC) brands, which have emerged as a major force in the retail industry. To stay competitive and succeed in this dynamic landscape, DTC brands need to embrace new technologies and strategies. OneContinue reading “Why you (as a DTC business) should care about the release of Shopify Components”
Implementing Effective DTC Ecommerce Tactics After the Google Optimize Sunset
A/B testing has become a key tool for understanding whether your marketing is working, what your audience wants, and how you can shift your strategy to create better results. To do testing, many businesses (and probably yours if you’re reading this) rely on Google Optimize, which was first launched in 2016. If you use thisContinue reading “Implementing Effective DTC Ecommerce Tactics After the Google Optimize Sunset”
How To Build and Make the Most of Your 2023 Marketing Budget
The new year is here, which means it’s time to finalize your budget for what’s sure to be another interesting year in marketing. If you’re still buttoning up the details, or have a set goal to achieve and looking how to invest it, use this guide to make sure that you’re setting yourself up forContinue reading “How To Build and Make the Most of Your 2023 Marketing Budget”
How to Generate Fresh Content for Your Product Page in Less Time
We’ve heard it dozens of times: “We don’t have any content.” Here’s the thing: you have a lot of content to repurpose and use as the foundation for net new content. You just don’t know where to look or have the right tools to leverage it. With a few simple steps—and access to Prodport—you canContinue reading “How to Generate Fresh Content for Your Product Page in Less Time”
The Ecommerce Breakdown of 2022 Black Friday and Cyber Monday
The 2022 Cyber Five saw record spending across all industries. The top purchase categories included clothing, toys, gift cards, books/video games/other media, food and candy, and electronics, respectively, according to NRF. As we’ve seen in years past, online shopping continued to be more popular than in-store. Of 2,500 shoppers, just 17 percent shopped in-store whileContinue reading “The Ecommerce Breakdown of 2022 Black Friday and Cyber Monday”
Personalizing your eCommerce product pages to match seasons, personas, and more
In marketing, we have two types of content. The long-term content is that which is rarely changed. You create a category page for a product and it stays mostly the same because it shares foundational data that stays the same year-round for your audience’s varied needs from your products. The short-term content is often campaign-,Continue reading “Personalizing your eCommerce product pages to match seasons, personas, and more”