Prodport Blog.

Personalized product page experiences made as easy as 1-2-3.

E-commerce March 20, 2023

Why you (as a DTC business) should care about the release of Shopify Components

In today’s fast-paced digital world, the ability to quickly adapt and evolve has become crucial for businesses. This is especially true for Direct-to-Consumer (DTC) brands, which have emerged as a major force in the retail industry. To stay competitive and succeed in this dynamic landscape, DTC brands need to embrace new technologies and strategies. One […]

Ohad Hecht

CEO

Content personalization March 14, 2023

Maximize Sales with These 4 Proven Product Page Personalization Strategies

Consumers increasingly demand personalization to be a part of the shopping experience. Right now, 71% of consumers expect companies to deliver personalized interactions and 76% get frustrated when this doesn’t happen. And, while 85% of brands believe they’re offering personalized experiences, only 60% of consumers seem to agree. So how can brands better personalize the […]

Ben Strumpf

CPO

E-commerce Web Optimization February 10, 2023

Implementing Effective DTC Ecommerce Tactics After the Google Optimize Sunset

A/B testing has become a key tool for understanding whether your marketing is working, what your audience wants, and how you can shift your strategy to create better results. To do testing, many businesses (and probably yours if you’re reading this) rely on Google Optimize, which was first launched in 2016. If you use this […]

Ohad Hecht

CEO

E-commerce January 23, 2023

How To Build and Make the Most of Your 2023 Marketing Budget

The new year is here, which means it’s time to finalize your budget for what’s sure to be another interesting year in marketing. If you’re still buttoning up the details, or have a set goal to achieve and looking how to invest it, use this guide to make sure that you’re setting yourself up for […]

Ohad Hecht

CEO

E-commerce January 3, 2023

How to Generate Fresh Content for Your Product Page in Less Time

We’ve heard it dozens of times: “We don’t have any content.” Here’s the thing: you have a lot of content to repurpose and use as the foundation for net new content. You just don’t know where to look or have the right tools to leverage it. With a few simple steps—and access to Prodport—you can […]

Ohad Hecht

CEO

E-commerce December 15, 2022

The Ecommerce Breakdown of 2022 Black Friday and Cyber Monday

The 2022 Cyber Five saw record spending across all industries. The top purchase categories included clothing, toys, gift cards, books/video games/other media, food and candy, and electronics, respectively, according to NRF. As we’ve seen in years past, online shopping continued to be more popular than in-store. Of 2,500 shoppers, just 17 percent shopped in-store while […]

Ohad Hecht

CEO

Personalization December 5, 2022

Personalizing your eCommerce product pages to match seasons, personas, and more

In marketing, we have two types of content. The long-term content is that which is rarely changed. You create a category page for a product and it stays mostly the same because it shares foundational data that stays the same year-round for your audience’s varied needs from your products. The short-term content is often campaign-, […]

Ohad Hecht

CEO

Personalization November 17, 2022

Prodport’s Headless No-Code Solution: The Future of Personalized Advertising

Have you ever clicked on an ad, only to be taken to a generic product page that doesn’t seem to have anything to do with what you were interested in? It’s a frustrating experience, and it’s one that happens all too often. But what if there was a way to change that? With Prodport’s headless […]

Michael McNeil

Personalization November 7, 2022

3 Ways to Personalize Your Product Page for #BFCM

As Black Friday and Cyber Monday approach, many online stores are beginning to build landing pages in support of the holidays. However, creating landing pages can be costly, time-consuming, and add an additional click to the user journey—rather than sending people directly to the product page and reducing purchase friction. With adaptive product information, you […]

Ohad Hecht

CEO

Personalization October 31, 2022

5 Product Page Personalization Challenges—and How to Solve Them — Before Black Friday and Cyber Monday

Personalization is not a buzzword—and it’s no longer an option for e-commerce brands. It’s now expected. In fact, a recent study from Elastic found that 88 percent of online shoppers are more likely to continue shopping on an e-commerce website that offers a personalized experience. For Gen Z and millennial shoppers, that number increases to […]

Ohad Hecht

CEO

Personalization October 21, 2022

Using Adaptive Product Information to 2x Your Product Page Conversion

In our latest webinar, my co-founder Ben and I unpacked how the best eCommerce stores are using adaptive product information to significantly improve their buyer journeys to drive higher revenue, improve ROAS and more! We also fielded questions from the audience such as: Can I use Prodport to improve my product page conversion rate in […]

Ohad Hecht

CEO

Uncategorized May 19, 2022

How to create e-mmersive product content

Our vision is to enable companies to create end-to-end personalized product experiences, thereby bridging the last gap between adverts and product detail pages to drive revenue and brand power. Bringing together immersion as the desirable content approach and e-commerce as the ultimate goal of any product-focused business, we define e-mmersive product stories as a successful […]

Mauritz Dressler

President

Prodport Blog.

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