Mastering Product Comparison: Essential Tips for Informed Decisions
81% of shoppers conduct research before purchase (Saleslion) So, it’s pretty clear that making it easy for your customers to…
Ohad Hecht
Personalized product page experiences made as easy as 1-2-3.
81% of shoppers conduct research before purchase (Saleslion) So, it’s pretty clear that making it easy for your customers to…
Ohad Hecht
Are landing pages on their way out? Direct-to-consumer (DTC) brands have to strive for more engaging, effective ways to reach…
Ben Strumpf
With many companies offering similar products, the challenge lies in distinguishing your business in a crowded marketplace. So, how do…
Ohad Hecht
87% of consumers avoid websites where they’ve experienced search difficulties in the past. (Google Cloud) That’s enough to realize that…
Ohad Hecht
You’ve launched your e-commerce business, and the traffic to your site is buzzing, but are you making the most of…
Ohad Hecht
Oh, the exciting world of eCommerce – where you, as an agency owner, play a starring role. The clients expect…
Ohad Hecht
Ecommerce has transformed the way businesses reach customers and opened up endless possibilities for growth. Getting it right can be…
Ohad Hecht
Starting an ecommerce business in 2023 is exciting. You can create your own website to sell niche clothing or any…
Ohad Hecht
In 2023, if you sell something online, you know getting a sale is a big win. But it’s tough, right?…
Ohad Hecht
You probably know that feeling, then you get THE recommendation of the product that just stole your heart in a…
Ohad Hecht
You’re not here for a basic rundown of Shopify marketing strategies. You’re here because you understand that in the competitive…
Ohad Hecht
As these days, offering a one-size-fits-all shopping experience is no longer sufficient, you can’t afford to treat all customers the…
Ohad Hecht
Imagine an ecommerce store that shows different product content versions to different store visitors. Let’s say that a female visitor…
Ohad Hecht
As an ecommerce business owner, you’re likely always on the hunt for fresh and effective ways to boost sales and…
Ohad Hecht
In e-commerce, what really matters the most is the user experience. From the moment a potential customer lands on your…
Ohad Hecht
This year, Black Friday is approaching faster than ever. This shopping extravaganza has become synonymous with incredible deals and discounted…
Ohad Hecht
Over 70% – this is the shopping cart abandonment rate in 2023. This means that you could be missing out on…
Ohad Hecht
Product messaging is in the midst of a transformation – driven by artificial intelligence and tools like ChatGPT. Many companies…
Ohad Hecht
E-commerce website users now expect to have all the information they might need to make a decision right away –…
Ohad Hecht
Black Friday and Cyber Monday are two of the most important annual shopping events for ecommerce businesses. To make the…
Ohad Hecht
In the Zendesk report 2023, it was revealed that companies tend to interpret personalization on their online stores narrowly. Many…
Ohad Hecht
E-commerce is a thriving marketplace, but it’s not without its challenges. One of the biggest hurdles is cart abandonment. It’s…
Ohad Hecht
While product pages are vital to an online store success, only 18% of top-grossing European and US e-commerce sites have…
Ohad Hecht
Based on recent studies, one can conclude – personalization on product landing pages is far from expectations, and the customers…
Ohad Hecht
The summer season often brings challenges for ecommerce businesses, with lower conversion rates as customers spend less time online and…
Ohad Hecht
In online fitness retail, standing out among competitors can be challenging. However, a leading fitness equipment and software company collaborated…
Ohad Hecht
Over the years, Shopify has been known for its focus on small and medium-sized businesses (SMBs) to create and manage…
Ohad Hecht
Email marketing is a powerful tool that can help you reach your customers directly and keep them engaged with your…
Ohad Hecht
If there’s one thing you need to know In the world of business, and especially eCommerce, it’s that conversion is…
Ohad Hecht
Product pages are one of if not the most important step in a customer’s journey through your sales funnel –…
Ohad Hecht
They say that where there’s demand, there’ll always be supply. The ecommerce landscape has changed and grown significantly in the…
Ohad Hecht
In today’s fast-paced digital world, the ability to quickly adapt and evolve has become crucial for businesses. This is especially…
Ohad Hecht
Consumers increasingly demand personalization to be a part of the shopping experience. Right now, 71% of consumers expect companies to…
Ben Strumpf
A/B testing has become a key tool for understanding whether your marketing is working, what your audience wants, and how…
Ohad Hecht
The new year is here, which means it’s time to finalize your budget for what’s sure to be another interesting…
Ohad Hecht
We’ve heard it dozens of times: “We don’t have any content.” Here’s the thing: you have a lot of content…
Ohad Hecht
The 2022 Cyber Five saw record spending across all industries. The top purchase categories included clothing, toys, gift cards, books/video…
Ohad Hecht
In marketing, we have two types of content. The long-term content is that which is rarely changed. You create a…
Ohad Hecht
Have you ever clicked on an ad, only to be taken to a generic product page that doesn’t seem to…
Michael McNeil
As Black Friday and Cyber Monday approach, many online stores are beginning to build landing pages in support of the…
Ohad Hecht
Personalization is not a buzzword—and it’s no longer an option for e-commerce brands. It’s now expected. In fact, a recent…
Ohad Hecht
In our latest webinar, my co-founder Ben and I unpacked how the best eCommerce stores are using adaptive product information…
Ohad Hecht
Our vision is to enable companies to create end-to-end personalized product experiences, thereby bridging the last gap between adverts and…
Mauritz Dressler
Being a newly founded start-up ourselves, we know exactly how it feels to offer something you’re extremely passionate about. One…
Ben Strumpf
We frequently get asked the question how Prodport is different to your standard Site Optimization Tool such as Optimizely, Trbo,…
Mauritz Dressler
As all eCommerce store owners, marketing managers, and business development executives will tell you, the future of online selling is…
Ohad Hecht
I’m Mauritz, one of the founders here at Prodport, and I thought I’d take this opportunity to personally welcome you…
Mauritz Dressler
Today, we’re going to dig a little deeper into the Web Optimization vs Product Page Optimization conundrum, in the context…
Ben Strumpf
Logically, I know that 2014 was almost a decade ago, but I remember it as if it was just yesterday.
Ohad Hecht
Looking back on the history of eCommerce platforms, the industry underwent three major phases of development:
Ohad Hecht
Who doesn’t love online shopping? Especially nowadays, being able to shop in the comfort of your own home is not…
Mauritz Dressler
As we’ve gathered through numerous conversations with our community, the concept behind Prodport is easy to wrap your head around.
Mauritz Dressler
All eCommerce purchase journeys have one thing in common—the final stop is the Product Detail Page (PDP).
Ben Strumpf