E-commerce

E-commerce March 20, 2023

Why you (as a DTC business) should care about the release of Shopify Components

In today’s fast-paced digital world, the ability to quickly adapt and evolve has become crucial for businesses. This is especially true for Direct-to-Consumer (DTC) brands, which have emerged as a major force in the retail industry. To stay competitive and succeed in this dynamic landscape, DTC brands need to embrace new technologies and strategies. One […]

Ohad Hecht

CEO

E-commerce Web Optimization February 10, 2023

Implementing Effective DTC Ecommerce Tactics After the Google Optimize Sunset

A/B testing has become a key tool for understanding whether your marketing is working, what your audience wants, and how you can shift your strategy to create better results. To do testing, many businesses (and probably yours if you’re reading this) rely on Google Optimize, which was first launched in 2016. If you use this […]

Ohad Hecht

CEO

E-commerce January 23, 2023

How To Build and Make the Most of Your 2023 Marketing Budget

The new year is here, which means it’s time to finalize your budget for what’s sure to be another interesting year in marketing. If you’re still buttoning up the details, or have a set goal to achieve and looking how to invest it, use this guide to make sure that you’re setting yourself up for […]

Ohad Hecht

CEO

E-commerce January 3, 2023

How to Generate Fresh Content for Your Product Page in Less Time

We’ve heard it dozens of times: “We don’t have any content.” Here’s the thing: you have a lot of content to repurpose and use as the foundation for net new content. You just don’t know where to look or have the right tools to leverage it. With a few simple steps—and access to Prodport—you can […]

Ohad Hecht

CEO

E-commerce December 15, 2022

The Ecommerce Breakdown of 2022 Black Friday and Cyber Monday

The 2022 Cyber Five saw record spending across all industries. The top purchase categories included clothing, toys, gift cards, books/video games/other media, food and candy, and electronics, respectively, according to NRF. As we’ve seen in years past, online shopping continued to be more popular than in-store. Of 2,500 shoppers, just 17 percent shopped in-store while […]

Ohad Hecht

CEO

Content personalization E-commerce Personalization Product Web Optimization April 6, 2022

The Dimensionality Problem of the Product Page

We frequently get asked the question how Prodport is different to your standard Site Optimization Tool such as Optimizely, Trbo, Dynamic Yield, ABTasty, Adobe Target, optimizing and personalizing your website. Let’s call them Site Optimizers (SO). Here’s the truth: on the highest level, this long parade of SOs and Prodport perform the same function at […]