e-commerce

Boosting User Experience with Effective Faceted Search Strategies

87% of consumers avoid websites where they’ve experienced search difficulties in the past. (Google Cloud) That’s enough to realize that search features are vital not only to your store’s shopper experience, but to your overall business perspectives. We have compiled a guide that explains what faceted search is and how to use it. Best practices […]

How to Boost Your eCommerce Agency Revenue in 2024

Oh, the exciting world of eCommerce – where you, as an agency owner, play a starring role. The clients expect you to guide their online business to ecommerce growth. Observe the market well to come up with a new digital marketing strategy that will keep your ecommerce development services fresh. Boost revenue flowing in your […]
Cover photo to ecommerce 101 Prodport blog post.

Ecommerce 101: A Comprehensive Guide to Mastering Online Business

Ecommerce has transformed the way businesses reach customers and opened up endless possibilities for growth. Getting it right can be the key to victory, but, as it happens – easy to say and hard to do. That’s why we’re here. In this comprehensive guide, we’ll take you through the most important steps of setting up […]

40+ Ecommerce Business Ideas for 2024 and Beyond

Starting an ecommerce business in 2023 is exciting. You can create your own website to sell niche clothing or any unique product. With the right business model, your online store can grow fast as more people shop online. Own your brand and see your business ideas take off as you sell your own products to […]
Prodport cover photo to Shopify marketing strategies.

21 Best Shopify Marketing Strategies

You’re not here for a basic rundown of Shopify marketing strategies. You’re here because you understand that in the competitive e-commerce market, good isn’t good enough.  This guide is your compass. We’re going to cover various effective marketing strategies – some you might be familiar with, others that might be completely new to you. But […]

PLP vs PDP: All You Should Know

In e-commerce, what really matters the most is the user experience. From the moment a potential customer lands on your website to the point they make a purchase, every step should be seamless. Two critical components that play a significant role in this journey are the Product Listing Page (PLP) and the Product Detail Page […]