In e-commerce, what really matters the most is the user experience. From the moment a potential customer lands on your website to the point they make a purchase, every step should be seamless. Two critical components that play a significant role in this journey are the Product Listing Page (PLP) and the Product Detail Page […]
This year, Black Friday is approaching faster than ever. This shopping extravaganza has become synonymous with incredible deals and discounted prices. But so it’s not just a big shopping spree for many. Most importantly, it’s a golden opportunity for online retailers. Are you ready to make the most out of it? To help you, we’ve […]
Product messaging is in the midst of a transformation – driven by artificial intelligence and tools like ChatGPT. Many companies believe that crafting the perfect product message ends with creating a good prompt. However, this perspective oversimplifies a process often fraught with many other challenges. So, how to speak to your customers so that they […]
E-commerce website users now expect to have all the information they might need to make a decision right away – and that it will be tailored to their needs. With the product and customer data scattered around multiple systems and tools, though, this might be quite a hard task for e-commerce brands – especially if […]
In the Zendesk report 2023, it was revealed that companies tend to interpret personalization on their online stores narrowly. Many Shopify ecommerce businesses assume they provide exceptional customer experience to each buyer through enough personalization. After all, they set up newsletters with customer names, they’ve done some research on customer personas, and they keep repeating […]
Based on recent studies, one can conclude – personalization on product landing pages is far from expectations, and the customers don’t see it the same way the brands do. Then, it’s fair to say that well-implemented personalization practices in e-commerce are more of an exception than a rule. And this is an opportunity that you […]
As all eCommerce store owners, marketing managers, and business development executives will tell you, the future of online selling is in personalization.
Today, we’re going to dig a little deeper into the Web Optimization vs Product Page Optimization conundrum, in the context of these three aspects: