product page

E-commerce Web Optimization

PLP vs PDP: All You Should Know

In e-commerce, what really matters the most is the user experience. From the moment a potential customer lands on your website to the point they make a purchase, every step should be seamless. Two critical components that play a significant role in this journey are the Product Listing Page (PLP) and the Product Detail Page […]
Ohad Hecht

CEO

Content personalization E-commerce Personalization

Beyond Standard Product Messaging: The Power of Personalized, Real-Time Information

Product messaging is in the midst of a transformation – driven by artificial intelligence and tools like ChatGPT. Many companies believe that crafting the perfect product message ends with creating a good prompt. However, this perspective oversimplifies a process often fraught with many other challenges.  So, how to speak to your customers so that they […]
Ohad Hecht

CEO

Content personalization E-commerce Personalization Web Optimization

Shopify Product Page Reimagined: The Impact of 1:1 Buyer Communication

In the Zendesk report 2023, it was revealed that companies tend to interpret personalization on their online stores narrowly. Many Shopify ecommerce businesses assume they provide exceptional customer experience to each buyer through enough personalization. After all, they set up newsletters with customer names, they’ve done some research on customer personas, and they keep repeating […]
Ohad Hecht

CEO

Content personalization E-commerce Merchandising Manager

The Art of Personalization: Crafting a Product Landing Page with Adaptive Information

Based on recent studies, one can conclude – personalization on product landing pages is far from expectations, and the customers don’t see it the same way the brands do. Then, it’s fair to say that well-implemented personalization practices in e-commerce are more of an exception than a rule. And this is an opportunity that you […]
Ohad Hecht

CEO