Personalization

In marketing, we have two types of content. The long-term content is that which is rarely changed. You create a category page for a product and it stays mostly the same because it shares foundational data that stays the same year-round for your audience’s varied needs from your products. The short-term content is often campaign-, […]

Have you ever clicked on an ad, only to be taken to a generic product page that doesn’t seem to have anything to do with what you were interested in? It’s a frustrating experience, and it’s one that happens all too often. But what if there was a way to change that? With Prodport’s headless […]

As Black Friday and Cyber Monday approach, many online stores are beginning to build landing pages in support of the holidays. However, creating landing pages can be costly, time-consuming, and add an additional click to the user journey—rather than sending people directly to the product page and reducing purchase friction. With adaptive product information, you […]

Personalization is not a buzzword—and it’s no longer an option for e-commerce brands. It’s now expected. In fact, a recent study from Elastic found that 88 percent of online shoppers are more likely to continue shopping on an e-commerce website that offers a personalized experience. For Gen Z and millennial shoppers, that number increases to […]

In our latest webinar, my co-founder Ben and I unpacked how the best eCommerce stores are using adaptive product information to significantly improve their buyer journeys to drive higher revenue, improve ROAS and more! We also fielded questions from the audience such as: Can I use Prodport to improve my product page conversion rate in […]