Personalization

3 Ways to Personalize Your Product Page for #BFCM

As Black Friday and Cyber Monday approach, many online stores are beginning to build landing pages in support of the holidays. However, creating landing pages can be costly, time-consuming, and add an additional click to the user journey—rather than sending people directly to the product page and reducing purchase friction. With adaptive product information, you […]

5 Product Page Personalization Challenges—and How to Solve Them — Before Black Friday and Cyber Monday

Personalization is not a buzzword—and it’s no longer an option for e-commerce brands. It’s now expected. In fact, a recent study from Elastic found that 88 percent of online shoppers are more likely to continue shopping on an e-commerce website that offers a personalized experience. For Gen Z and millennial shoppers, that number increases to […]

The Dimensionality Problem of the Product Page

We frequently get asked the question how Prodport is different to your standard Site Optimization Tool such as Optimizely, Trbo, Dynamic Yield, ABTasty, Adobe Target, optimizing and personalizing your website. Let’s call them Site Optimizers (SO).  Here’s the truth: on the highest level, this long parade of SOs and Prodport perform the same function at […]