Web Optimization

E-commerce Web Optimization September 19, 2023

PLP vs PDP: All You Should Know

In e-commerce, what really matters the most is the user experience. From the moment a potential customer lands on your website to the point they make a purchase, every step should be seamless. Two critical components that play a significant role in this journey are the Product Listing Page (PLP) and the Product Detail Page […]

Ohad Hecht

CEO

Content personalization E-commerce Personalization Web Optimization August 1, 2023

Shopify Product Page Reimagined: The Impact of 1:1 Buyer Communication

In the Zendesk report 2023, it was revealed that companies tend to interpret personalization on their online stores narrowly. Many Shopify ecommerce businesses assume they provide exceptional customer experience to each buyer through enough personalization. After all, they set up newsletters with customer names, they’ve done some research on customer personas, and they keep repeating […]

Ohad Hecht

CEO

Product Web Optimization April 27, 2023

10 Guaranteed Ways to Boost Your eCommerce Product Page Conversion Rates

They say that where there’s demand, there’ll always be supply. The ecommerce landscape has changed and grown significantly in the past few years – partly out of necessity and partly out of convenience. On the one hand, this is a perfect opportunity for your ecommerce business to ride the wave and sell more to more […]

Ohad Hecht

CEO

E-commerce Web Optimization February 10, 2023

Implementing Effective DTC Ecommerce Tactics After the Google Optimize Sunset

A/B testing has become a key tool for understanding whether your marketing is working, what your audience wants, and how you can shift your strategy to create better results. To do testing, many businesses (and probably yours if you’re reading this) rely on Google Optimize, which was first launched in 2016. If you use this […]

Ohad Hecht

CEO

Content personalization E-commerce Personalization Product Web Optimization April 6, 2022

The Dimensionality Problem of the Product Page

We frequently get asked the question how Prodport is different to your standard Site Optimization Tool such as Optimizely, Trbo, Dynamic Yield, ABTasty, Adobe Target, optimizing and personalizing your website. Let’s call them Site Optimizers (SO). Here’s the truth: on the highest level, this long parade of SOs and Prodport perform the same function at […]

Mauritz Dressler

President