Web Optimization

Maximize Your Sales: Tips to Optimize Your Conversion Funnel

You’ve launched your e-commerce business, and the traffic to your site is buzzing, but are you making the most of every visitor? The secret to turning visitors into customers lies in understanding and optimizing your conversion funnel. Let’s unravel this customer journey together. Key takeaways Understand the conversion funnel to maximize sales and customer satisfaction. […]

PLP vs PDP: All You Should Know

In e-commerce, what really matters the most is the user experience. From the moment a potential customer lands on your website to the point they make a purchase, every step should be seamless. Two critical components that play a significant role in this journey are the Product Listing Page (PLP) and the Product Detail Page […]

Shopify Product Page Reimagined: The Impact of 1:1 Buyer Communication

In the Zendesk report 2023, it was revealed that companies tend to interpret personalization on their online stores narrowly. Many Shopify ecommerce businesses assume they provide exceptional customer experience to each buyer through enough personalization. After all, they set up newsletters with customer names, they’ve done some research on customer personas, and they keep repeating […]

The Dimensionality Problem of the Product Page

We frequently get asked the question how Prodport is different to your standard Site Optimization Tool such as Optimizely, Trbo, Dynamic Yield, ABTasty, Adobe Target, optimizing and personalizing your website. Let’s call them Site Optimizers (SO).  Here’s the truth: on the highest level, this long parade of SOs and Prodport perform the same function at […]