The End of Landing Pages? How DTC Brands Are Adapting to The New Era of E-commerce
Are landing pages on their way out? Direct-to-consumer (DTC) brands have to strive for more engaging, effective ways to reach…
Ben Strumpf
Blog
Product Recommendations: Why is it Worth Sending them?
You probably know that feeling, then you get THE recommendation of the product that just stole your heart in a…
HC Team
10 Tactics to Ecommerce Personalization
As these days, offering a one-size-fits-all shopping experience is no longer sufficient, you can’t afford to treat all customers the…
HC Team
Product Content Creation: Using the Power of Dynamic Adaptations
Imagine an ecommerce store that shows different product content versions to different store visitors. Let’s say that a female visitor…
HC Team
Beyond Standard Product Messaging: The Power of Personalized, Real-Time Information
Product messaging is in the midst of a transformation – driven by artificial intelligence and tools like ChatGPT. Many companies…
HC Team
Shopify Product Page Reimagined: The Impact of 1:1 Buyer Communication
In the Zendesk report 2023, it was revealed that companies tend to interpret personalization on their online stores narrowly. Many…
HC Team
The Future of PDP E-commerce: Embracing Dynamic Product Information for Higher Conversions
While product pages are vital to an online store success, only 18% of top-grossing European and US e-commerce sites have…
HC Team
Overcoming the Summer Slump in eCommerce: Conversions with Personalized Content on Product Pages
The summer season often brings challenges for ecommerce businesses, with lower conversion rates as customers spend less time online and…
HC Team
Revolutionizing Ecommerce Funnel Management: The Power of Bottom-Up Segmentation and Personalization in Online Fitness Retail
In online fitness retail, standing out among competitors can be challenging. However, a leading fitness equipment and software company collaborated…
HC Team
Personalizing your eCommerce product pages to match seasons, personas, and more
In marketing, we have two types of content. The long-term content is that which is rarely changed. You create a…
HC Team
Prodport’s Headless No-Code Solution: The Future of Personalized Advertising
Have you ever clicked on an ad, only to be taken to a generic product page that doesn’t seem to…
HC Team
3 Ways to Personalize Your Product Page for #BFCM
As Black Friday and Cyber Monday approach, many online stores are beginning to build landing pages in support of the…
HC Team
5 Product Page Personalization Challenges—and How to Solve Them — Before Black Friday and Cyber Monday
Personalization is not a buzzword—and it’s no longer an option for e-commerce brands. It’s now expected. In fact, a recent…
HC Team
Using Adaptive Product Information to 2x Your Product Page Conversion
In our latest webinar, my co-founder Ben and I unpacked how the best eCommerce stores are using adaptive product information…
HC Team
The Dimensionality Problem of the Product Page
We frequently get asked the question how Prodport is different to your standard Site Optimization Tool such as Optimizely, Trbo,…
Mauritz Dressler