The End of Landing Pages? How DTC Brands Are Adapting to The New Era of E-commerce
Are landing pages on their way out? Direct-to-consumer (DTC) brands have to strive for more engaging, effective ways to reach…
Ben Strumpf
Personalized product page experiences made as easy as 1-2-3.
Are landing pages on their way out? Direct-to-consumer (DTC) brands have to strive for more engaging, effective ways to reach…
Ben Strumpf
You probably know that feeling, then you get THE recommendation of the product that just stole your heart in a…
Ohad Hecht
As these days, offering a one-size-fits-all shopping experience is no longer sufficient, you can’t afford to treat all customers the…
Ohad Hecht
Imagine an ecommerce store that shows different product content versions to different store visitors. Let’s say that a female visitor…
Ohad Hecht
Product messaging is in the midst of a transformation – driven by artificial intelligence and tools like ChatGPT. Many companies…
Ohad Hecht
In the Zendesk report 2023, it was revealed that companies tend to interpret personalization on their online stores narrowly. Many…
Ohad Hecht
While product pages are vital to an online store success, only 18% of top-grossing European and US e-commerce sites have…
Ohad Hecht
The summer season often brings challenges for ecommerce businesses, with lower conversion rates as customers spend less time online and…
Ohad Hecht
In online fitness retail, standing out among competitors can be challenging. However, a leading fitness equipment and software company collaborated…
Ohad Hecht
In marketing, we have two types of content. The long-term content is that which is rarely changed. You create a…
Ohad Hecht
Have you ever clicked on an ad, only to be taken to a generic product page that doesn’t seem to…
Michael McNeil
As Black Friday and Cyber Monday approach, many online stores are beginning to build landing pages in support of the…
Ohad Hecht
Personalization is not a buzzword—and it’s no longer an option for e-commerce brands. It’s now expected. In fact, a recent…
Ohad Hecht
In our latest webinar, my co-founder Ben and I unpacked how the best eCommerce stores are using adaptive product information…
Ohad Hecht
We frequently get asked the question how Prodport is different to your standard Site Optimization Tool such as Optimizely, Trbo,…
Mauritz Dressler