Prodport, a headless software platform for dynamic and personalized product detail pages, announced today that it has raised $3.6 million of funding from a syndicate of leading investors and entrepreneurs.
Why you (as a DTC business) should care about the release of Shopify Components
In today’s fast-paced digital world, the ability to quickly adapt and evolve has become crucial for businesses. This is especially true for Direct-to-Consumer (DTC) brands, which have emerged as a major force in the retail industry. To stay competitive and succeed in this dynamic landscape, DTC brands need to embrace new technologies and strategies. One […]
Maximize Sales with These 4 Proven Product Page Personalization Strategies
Consumers increasingly demand personalization to be a part of the shopping experience. Right now, 71% of consumers expect companies to deliver personalized interactions and 76% get frustrated when this doesn’t happen. And, while 85% of brands believe they’re offering personalized experiences, only 60% of consumers seem to agree. So how can brands better personalize the […]
Implementing Effective DTC Ecommerce Tactics After the Google Optimize Sunset
A/B testing has become a key tool for understanding whether your marketing is working, what your audience wants, and how you can shift your strategy to create better results. To do testing, many businesses (and probably yours if you’re reading this) rely on Google Optimize, which was first launched in 2016. If you use this […]