Prodport, a headless software platform for dynamic and personalized product detail pages, announced today that it has raised $3.6 million of funding from a syndicate of leading investors and entrepreneurs.
Have you ever clicked on an ad, only to be taken to a generic product page that doesn’t seem to have anything to do with what you were interested in? It’s a frustrating experience, and it’s one that happens all too often. But what if there was a way to change that? With Prodport’s headless […]
As Black Friday and Cyber Monday approach, many online stores are beginning to build landing pages in support of the holidays. However, creating landing pages can be costly, time-consuming, and add an additional click to the user journey—rather than sending people directly to the product page and reducing purchase friction. With adaptive product information, you […]
5 Product Page Personalization Challenges—and How to Solve Them — Before Black Friday and Cyber Monday
Personalization is not a buzzword—and it’s no longer an option for e-commerce brands. It’s now expected. In fact, a recent study from Elastic found that 88 percent of online shoppers are more likely to continue shopping on an e-commerce website that offers a personalized experience. For Gen Z and millennial shoppers, that number increases to […]