Personalization is not a buzzword—and it’s no longer an option for e-commerce brands. It’s now expected. In fact, a recent study from Elastic found that 88 percent of online shoppers are more likely to continue shopping on an e-commerce website that offers a personalized experience. For Gen Z and millennial shoppers, that number increases toContinue reading “5 Product Page Personalization Challenges—and How to Solve Them — Before Black Friday and Cyber Monday”
Category Archives: Personalization
Using Adaptive Product Information to 2x Your Product Page Conversion
In our latest webinar, my co-founder Ben and I unpacked how the best eCommerce stores are using adaptive product information to significantly improve their buyer journeys to drive higher revenue, improve ROAS and more! We also fielded questions from the audience such as: Can I use Prodport to improve my product page conversion rate inContinue reading “Using Adaptive Product Information to 2x Your Product Page Conversion”
The Dimensionality Problem of the Product Page
We frequently get asked the question how Prodport is different to your standard Site Optimization Tool such as Optimizely, Trbo, Dynamic Yield, ABTasty, Adobe Target, optimizing and personalizing your website. Let’s call them Site Optimizers (SO). Here’s the truth: on the highest level, this long parade of SOs and Prodport perform the same function atContinue reading “The Dimensionality Problem of the Product Page”