Merchandising Manager

Prodport cover photo to Shopify marketing strategies.

21 Best Shopify Marketing Strategies

You’re not here for a basic rundown of Shopify marketing strategies. You’re here because you understand that in the competitive e-commerce market, good isn’t good enough.  This guide is your compass. We’re going to cover various effective marketing strategies – some you might be familiar with, others that might be completely new to you. But […]

The Art of Personalization: Crafting a Product Landing Page with Adaptive Information

Based on recent studies, one can conclude – personalization on product landing pages is far from expectations, and the customers don’t see it the same way the brands do. Then, it’s fair to say that well-implemented personalization practices in e-commerce are more of an exception than a rule. And this is an opportunity that you […]