Prodport Blog.

Personalized product page experiences made as easy as 1-2-3.

Revolutionizing Ecommerce Funnel Management: The Power of Bottom-Up Segmentation and Personalization in Online Fitness Retail

In online fitness retail, standing out among competitors can be challenging. However, a leading fitness equipment and software company collaborated with a savvy marketing team and discovered an innovative approach to overcome this challenge: the bottom-up segmentation and personalization approach. This strategy involves tailoring content to align with users’ preferences and needs based on how […]

From SMB to Enterprise: Exploring Shopify’s Transition with Commerce Components and Customization Tools

Over the years, Shopify has been known for its focus on small and medium-sized businesses (SMBs) to create and manage their online stores. However, in recent times, Shopify has been making moves towards serving the upper market and enterprise customers. This transition is evident in the release of Shopify commerce components, their focus on partners, […]

Maximizing Email Marketing: How to Boost Conversions with Prodport dynamic Product Pages

Email marketing is a powerful tool that can help you reach your customers directly and keep them engaged with your brand. However, to make the most of your email marketing efforts, it’s important to ensure a smooth and convenient shopping experience for your customers. By integrating your email flow with Prodport dynamic product pages, you […]

10 Best Product Page Examples We’ve Seen in 2023 (So Far)

Product pages are one of if not the most important step in a customer’s journey through your sales funnel – there’s no doubt about that. Unfortunately, ecommerce isn’t an exact science, and product pages aren’t created equal. From back-end to front-end, there’s a lot you need to consider when designing and optimizing your product pages. […]

Maximize Sales with These 4 Proven Product Page Personalization Strategies

Consumers increasingly demand personalization to be a part of the shopping experience. Right now, 71% of consumers expect companies to deliver personalized interactions and 76% get frustrated when this doesn’t happen. And, while 85% of brands believe they’re offering personalized experiences, only 60% of consumers seem to agree. So how can brands better personalize the […]

How To Build and Make the Most of Your 2023 Marketing Budget

The new year is here, which means it’s time to finalize your budget for what’s sure to be another interesting year in marketing. If you’re still buttoning up the details, or have a set goal to achieve and looking how to invest it,  use this guide to make sure that you’re setting yourself up for […]

The Ecommerce Breakdown of 2022 Black Friday and Cyber Monday

The 2022 Cyber Five saw record spending across all industries. The top purchase categories included clothing, toys, gift cards, books/video games/other media, food and candy, and electronics, respectively, according to NRF. As we’ve seen in years past, online shopping continued to be more popular than in-store. Of 2,500 shoppers, just 17 percent shopped in-store while […]