Prodport Blog.

Personalized product page experiences made as easy as 1-2-3.

Personalization December 5, 2022

Personalizing your eCommerce product pages to match seasons, personas, and more

In marketing, we have two types of content. The long-term content is that which is rarely changed. You create a category page for a product and it stays mostly the same because it shares foundational data that stays the same year-round for your audience’s varied needs from your products. The short-term content is often campaign-, […]

Ohad Hecht

CEO

Personalization November 17, 2022

Prodport’s Headless No-Code Solution: The Future of Personalized Advertising

Have you ever clicked on an ad, only to be taken to a generic product page that doesn’t seem to have anything to do with what you were interested in? It’s a frustrating experience, and it’s one that happens all too often. But what if there was a way to change that? With Prodport’s headless […]

Michael McNeil

Personalization November 7, 2022

3 Ways to Personalize Your Product Page for #BFCM

As Black Friday and Cyber Monday approach, many online stores are beginning to build landing pages in support of the holidays. However, creating landing pages can be costly, time-consuming, and add an additional click to the user journey—rather than sending people directly to the product page and reducing purchase friction. With adaptive product information, you […]

Ohad Hecht

CEO

Personalization October 31, 2022

5 Product Page Personalization Challenges—and How to Solve Them — Before Black Friday and Cyber Monday

Personalization is not a buzzword—and it’s no longer an option for e-commerce brands. It’s now expected. In fact, a recent study from Elastic found that 88 percent of online shoppers are more likely to continue shopping on an e-commerce website that offers a personalized experience. For Gen Z and millennial shoppers, that number increases to […]

Ohad Hecht

CEO

Personalization October 21, 2022

Using Adaptive Product Information to 2x Your Product Page Conversion

In our latest webinar, my co-founder Ben and I unpacked how the best eCommerce stores are using adaptive product information to significantly improve their buyer journeys to drive higher revenue, improve ROAS and more! We also fielded questions from the audience such as: Can I use Prodport to improve my product page conversion rate in […]

Ohad Hecht

CEO

Uncategorized May 19, 2022

How to create e-mmersive product content

Our vision is to enable companies to create end-to-end personalized product experiences, thereby bridging the last gap between adverts and product detail pages to drive revenue and brand power. Bringing together immersion as the desirable content approach and e-commerce as the ultimate goal of any product-focused business, we define e-mmersive product stories as a successful […]

Mauritz Dressler

President

Uncategorized May 9, 2022

Want your customers to love your products as much as you do?

Being a newly founded start-up ourselves, we know exactly how it feels to offer something you’re extremely passionate about. One of the most beautiful aspects of our business is that we get to know a lot of like-minded, committed people who love what they do. Our mission is to enable businesses to present their products […]

Ben Strumpf

CPO

Content personalization E-commerce Personalization Product Web Optimization April 6, 2022

The Dimensionality Problem of the Product Page

We frequently get asked the question how Prodport is different to your standard Site Optimization Tool such as Optimizely, Trbo, Dynamic Yield, ABTasty, Adobe Target, optimizing and personalizing your website. Let’s call them Site Optimizers (SO). Here’s the truth: on the highest level, this long parade of SOs and Prodport perform the same function at […]

Mauritz Dressler

President

Content personalization March 8, 2022

Product Recommendations vs Product Page Personalization

As all eCommerce store owners, marketing managers, and business development executives will tell you, the future of online selling is in personalization.

Ohad Hecht

CEO