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40+ Ecommerce Business Ideas for 2024 and Beyond

Ohad Hecht

Starting an ecommerce business in 2023 is exciting. You can create your own website to sell niche clothing or any unique product. With the right business model, your online store can grow fast as more people shop online. Own your brand and see your business ideas take off as you sell your own products to customers everywhere.

But how to do it? What ecommerce business models to choose? What e commerce business ideas can really take off in 2024? Do you need your own ecommerce website to succeed?

How to make ecommerce profitable for you, and whether the business ideas for 2023 can still apply to 2024?

Today, we’ll take a look at how you can take your new ecommerce business operation to a brand new level – in 2024 and beyond.

Best ecommerce business ideas for 2024

Subscription boxes for niche products

The allure of curated experiences delivered to one’s doorstep is driving the growth of subscription boxes. These boxes cater to a wide array of interests, from gourmet foods to hobby kits, offering a personalized touch to the ecommerce business model. They provide customers with a sense of anticipation and surprise, fostering brand loyalty and generating a steady stream of recurring revenue.

For inspiration, look at Goodiebox, which has successfully tapped into the beauty products market with a monthly subscription service.

Subscription boxes as a successful ecommerce business idea.

Eco-friendly and sustainable goods store

An online store specializing in eco-friendly and sustainable goods taps into the growing consumer consciousness about the environment. Offering products ranging from organic and natural products to upcycled fashion, such ecommerce businesses can attract a dedicated customer base looking to make ethical purchases.

The global market is ripe for stores that prioritize sustainability, and an example to draw from is Patagonia, known for its commitment to the environment.

Virtual Reality experiences and products

Virtual reality (VR) is transforming the ecommerce industry by providing immersive experiences. An online business selling VR headsets, games, and accessories can capitalize on this digital products trend. Beyond entertainment, VR products have educational and professional training applications, broadening the target audience.

The Oculus Store is a prime example of a successful platform in this space.

VR products as an example of ecommerce business ideas in 2024.

Personalized 3D-printed items

The ecommerce business idea of selling personalized 3D-printed items is a testament to the customization trend that is reshaping consumer expectations. From custom figurines to bespoke jewelry, this business model allows for high profit margins due to the unique, tailored nature of the products.

Shapeways stands out as a leading ecommerce store where creativity meets technology, offering a range of customizable 3D-printed products.

Health and wellness products

An online store focusing on health and wellness products meets a growing demand for items that support a healthy lifestyle. With a range that can include supplements, fitness equipment, and natural cosmetics, such ecommerce stores can cater to a broad audience.

The health and wellness industry is booming, and ecommerce platforms like iHerb have become go-to destinations for consumers seeking high-quality products to support their health goals.

Educational toys and games for children

Launching an ecommerce business that specializes in educational toys and games for children can tap into the growing demand for products that combine play with learning. These digital products, ranging from interactive storybooks to educational apps, support online education and cognitive development.

An ecommerce store like Melissa & Doug offers a variety of toys that engage children in learning activities, setting a benchmark for such business ideas.

Toys as an example of ecommerce business idea.

DIY and craft supplies

Crafting has seen a resurgence, making DIY and craft supplies a profitable ecommerce business idea. An online store can serve as a one-stop-shop for craft enthusiasts, offering everything from yarn to scrapbooking materials. With the rise of online courses teaching various crafts, the potential for cross-selling increases.

Stores like Michaels have successfully capitalized on this trend, providing a wide range of supplies and inspiring ecommerce entrepreneurs.

Home organization and storage solutions

With the increasing interest in minimalist lifestyles, an ecommerce business offering home organization and storage solutions can find a dedicated market. Products that help customers declutter their space and organize belongings efficiently are in demand.

The Container Store is an example of a successful brand in this niche, showcasing a variety of products that aid in maintaining an organized home environment.

Example of ecommerce business in home organization.

Smart home gadgets and accessories

Smart home gadgets and accessories represent a rapidly growing segment of the ecommerce market. An online store that sells innovative products like smart thermostats, video doorbells, and automated lighting systems can appeal to tech-savvy consumers looking to upgrade their living spaces.

An example of a successful ecommerce store in this domain is SmartHome, which has become a popular destination for those looking to purchase the latest in home automation.

Pet wellness and subscription services

Pet owners are increasingly looking for ways to maintain the health and happiness of their pets, making pet wellness and subscription services a lucrative ecommerce business model. From organic pet foods to monthly boxes filled with toys and treats, these services offer convenience and personalized care for pets.

BarkBox has established itself as a leader in this market, providing subscription boxes that cater to the unique preferences and needs of dogs and their owners.

Pet wellness as an example of business idea in 2024.

Fitness and outdoor adventure gear

The fitness and outdoor adventure gear segment presents a dynamic ecommerce business idea for enthusiasts seeking to combine fitness with the love of the outdoors. An online store offering high-quality, durable gear for activities like hiking, camping, and climbing can cater to a niche market. With the rise of online fitness coaching, there’s potential to collaborate and cross-promote products, enhancing the ecommerce business model.

REI is a prime example of a successful ecommerce store in this space, providing a wide array of gear to outdoor enthusiasts.

Boutique tea and coffee selections

A boutique online store specializing in premium tea and coffee selections can attract connoisseurs from all over the globe. By offering a curated selection of gourmet blends and single-origin beans, such an ecommerce business can capitalize on the growing trend of at-home brewing. The ecommerce website could also offer digital downloads for brewing guides and tasting courses, enhancing the customer experience.

An example to draw inspiration from is Blue Bottle Coffee, which has built a successful brand around high-quality coffee products.

Blue Bottle Coffee - an example of business idea for ecommerce.

Gourmet international food market

An ecommerce business that brings international flavors to doorsteps can thrive in the global market. By selling products like exotic spices, international snacks, and hard-to-find ingredients, an online grocery store can appeal to foodies and culinary adventurers alike. With the addition of online courses on international cuisines, the business can create a comprehensive food experience.

Yummy Bazaar is a successful ecommerce store that has managed to create a niche market for international gourmet foods.

Food market as an ecommerce business.

Vintage and collectible items

Thrift stores and vintage shops have found a new lease of life in the ecommerce space. Selling vintage and collectible items online can attract a diverse group of customers, from collectors to fashion enthusiasts looking for unique pieces. With the right digital marketing strategies, such an ecommerce store can reach a global audience, turning a passion for the past into a profitable venture.

Etsy is a well-known digital marketplace that hosts a multitude of sellers specializing in vintage goods.

Customizable furniture and home decor

The desire for personalized home spaces has led to a surge in demand for customizable furniture and home decor. An ecommerce business that offers bespoke solutions can cater to this need, allowing customers to design their own furniture or select from a range of customization options. The online store could use 3D visualization tools to enhance the shopping experience.

A leader in this niche is, which allows customers to participate in the design process of their furniture.

Customizable furnitures as an example of ecommerce.

Beauty and personal care for men

The men’s grooming market is expanding, and starting an ecommerce business that focuses on beauty and personal care for men is a timely venture. By offering a range of products from skincare to grooming kits, such an online store can cater to a growing demographic of men interested in personal wellness. The addition of a beauty subscription box service can further increase customer retention.

The Beard Club is an example of an ecommerce business that has successfully targeted the male grooming segment.

Beard Club as an example of beauty ecommerce business idea.

Tech accessories and repair kits

As technology becomes more integrated into daily life, an ecommerce store selling tech accessories and repair kits can be a lucrative business. Offering everything from protective cases to DIY repair kits for common tech issues, such a store can appeal to a tech-savvy audience. With the addition of tutorial videos and online support, the ecommerce website can become a hub for tech enthusiasts.

iFixit is a successful online business that has built a community around repairing and maintaining tech products.

Ethical fashion and accessories

Ethical fashion and accessories represent a growing niche in the global apparel market. An ecommerce business that focuses on sustainable and ethically produced fashion items can attract consumers who value transparency and sustainability. By highlighting the stories behind the products and the artisans who make them, such an ecommerce store can build a brand with a strong ethical ethos.

Everlane is an ecommerce site that has made a name for itself by offering transparent pricing and ethical production processes.

Local artisan and maker products

An ecommerce business that showcases local artisan and maker products can serve as a digital bridge between talented artisans and a global customer base.

By selling unique, handcrafted items, such an online store can offer a platform for artisans to reach a wider audience without losing the personal touch of each crafted piece. This business model supports small-scale producers and contributes to the local economy.

Etsy is a prime example of a successful online marketplace for handmade goods, embodying this ecommerce business idea.

Specialized book collections

For those with a love for literature, an ecommerce store offering specialized book collections can be a treasure trove. Whether it’s first editions, genre-specific collections, or books from independent publishers, this business model can cater to bibliophiles around the world. By curating collections and providing insights into the books, such an online store can become a hub for book lovers.

AbeBooks is a well-known online store that has succeeded in creating a niche for rare and specialized book collections.

AbeBooks as an example of ecommerce business ideas.

Remote work essentials and office gadgets

The shift towards remote work has created a demand for home office essentials and gadgets. Starting an ecommerce business that sells ergonomic chairs, desks, and productivity gadgets can cater to this new wave of home office workers. By offering products that enhance comfort and efficiency, such an online store can capitalize on the growing remote work trend.

Fully is an ecommerce site that has made a name for itself by selling home office furniture that combines functionality with aesthetics.

Plant-based and alternative foods

With the rise in health consciousness and ethical eating, an ecommerce store specializing in plant-based and alternative foods can appeal to a growing segment of health-conscious consumers. Offering a variety of plant-based meats, dairy alternatives, and organic produce, such a commerce business can attract customers looking for healthier and more sustainable food options.

Thrive Market has become a popular online grocery store for those seeking organic and natural products.

Custom meal kits and cooking guides

Custom meal kits and cooking guides represent a profitable ecommerce business idea for those passionate about cooking and nutrition. An online store providing tailored meal plans, pre-measured ingredients, and step-by-step cooking guides can simplify the cooking process for busy individuals. With the added convenience of home delivery, such a service can transform meal preparation into an enjoyable experience.

HelloFresh is a successful business that has popularized the concept of meal kit delivery.

Custom meal knits as an ecommerce business idea.

Travel gear and experience packages

An ecommerce business offering travel gear and curated experience packages can cater to the adventurous and travel-hungry market. Selling high-quality travel essentials and providing exclusive access to unique travel experiences, such an online store can become a go-to destination for travelers.

REI Adventures is an example of a successful brand that combines the sale of travel gear with the offering of adventure travel packages.

Online learning tools and courses

The demand for online education has opened up avenues for ecommerce businesses specializing in learning tools and courses. An online store offering a range of educational resources, from digital textbooks to interactive courses, can cater to learners of all ages. By providing tools that support online learning, such an ecommerce website can contribute to the education sector.

Coursera is an established platform offering a wide array of online courses and tools for learners globally.

Coursera as an example of business ecommerce idea.

Exclusive members-only products and services

Creating an ecommerce business model that revolves around exclusive members-only products and services can build a sense of community and loyalty. By offering premium content, special discounts, and early access to new products, such a business can attract and retain customers. The model can work across various niches, from beauty and health products to niche apparel products.

An example of this model is the Dollar Shave Club, which offers grooming products through a subscription model.

Virtual interior design consultancy

A virtual interior design consultancy can leverage the power of ecommerce to transform living spaces without the need for in-person visits. By offering online consultations and digital mock-ups, customers can receive personalized advice and purchase recommended items directly from the online store. This business model can appeal to a broad audience looking to refresh their homes with professional guidance.

Modsy is a great example, offering virtual design consultations and a curated selection of home decor.

Virtual interior design example of ecommerce.

Eco-friendly cleaning products

An ecommerce store dedicated to eco-friendly cleaning products can meet the growing demand for sustainable and non-toxic home care. By focusing on natural ingredients and refillable packaging, such a business can attract environmentally conscious consumers. The store can also educate buyers on the benefits of green cleaning solutions.

Brands like Blueland have made a name for themselves with innovative, sustainable cleaning products sold online.

Smart educational toys

Smart educational toys that combine play with learning can form the basis of a successful ecommerce business. By targeting the niche of tech-savvy parents looking for toys that offer developmental benefits, an online store can stand out in the toy market. Products can range from coding kits to interactive storybooks that use augmented reality.

Osmo is a brand that has successfully captured this market with its range of educational games that interact with tablets.

Home fitness subscriptions

With the increasing interest in home workouts, an ecommerce business offering home fitness subscriptions for equipment and online training sessions can thrive. Customers can rent or purchase workout gear and subscribe to a library of virtual classes. This model offers convenience and the flexibility to work out on one’s own schedule.

Lulemon Studio, which provides a full-length interactive mirror for a variety of workouts, is a prime example of innovation in this space.

Home fitness as ecommerce business idea in 2024.

Gourmet health food delivery

A gourmet health food delivery service can cater to those looking for convenience without compromising on nutritional value. An ecommerce platform can offer weekly meal plans with fresh, organic ingredients tailored to dietary preferences and health goals. By focusing on taste as well as nutrition, such a service can differentiate itself in the online grocery market.

Services like Sun Basket have gained popularity by delivering healthy, chef-crafted meals to doorsteps.

Personal safety devices

An online store that sells personal safety devices can cater to a market concerned with self-defense and emergency preparedness. Products can range from wearable alarms to smart home security systems that customers can monitor from their phones. By providing a sense of security, such a business can build a loyal customer base.

An example is the brand SimpliSafe, which offers a variety of easy-to-install home security options.

How Prodport can power up your ecommerce business idea?

Prodport offers a comprehensive suite of tools designed to enhance the product experience on e-commerce platforms, which is crucial for any e-commerce business idea.

Prodport CTA to sign up.

Here’s how their services can support various e-commerce initiatives:

Enhanced product pages for your online store

For those looking to start an e-commerce business, Prodport can transform product pages into engaging experiences. With rich media content and interactive elements, online stores can showcase their products in a way that captures the essence of the brand and the quality of the items, encouraging customers to proceed to checkout.

Interactive 3D views and AR

E-commerce businesses, especially those dealing with furniture, tech accessories, or any niche product, can benefit from Prodport’s interactive 3D views and AR technology. This feature allows customers to see products in their own space before buying, which can significantly increase confidence in purchasing decisions and potentially boost the profit margin.

Product customization tools for ecommerce businesses

For e-commerce stores that offer personalized products, Prodport provides product customization tools that enable customers to visualize their choices in real-time. This is particularly useful for businesses that thrive on offering a unique product experience, such as customizable furniture or personalized clothing items.

Product Information Management (PIM)

Prodport’s PIM system ensures that all product information is centralized and easily manageable, which is essential for maintaining an accurate and consistent online presence. This is especially beneficial for new e-commerce businesses that need to establish a solid foundation for their product data infrastructure.

To wrap up

Launching your own online store opens a world of profitable ecommerce business ideas, from niche apparel to personal safety equipment. A solid business plan, tailored to the unique needs of your target market, lays the foundation for a successful ecommerce business.

As you start selling online, remember that each ecommerce product idea has the potential to become a thriving brand, capturing the attention of existing customers and tapping into the global online space.

Want to start an ecommerce business in 2024? Need to bring more money and sell products in your clothing business? Having a niche apparel product and want to take it higher than just a startup business idea? Other niche examples you can think of – even business idea video doorbells?

You can make everything a profitable ecommerce business idea in 2024.

Use Prodport to grow your online store.

It helps you manage products, attract customers, and increase sales. Whether you’re starting or expanding, Prodport makes your ecommerce business ideas better and more profitable. Try it and see your business take off.