5 Strategies to Organize Marketing Product Categories
With many companies offering similar products, the challenge lies in distinguishing your business in a crowded marketplace. So, how do…
HC Team
Blog
Product Recommendations: Why is it Worth Sending them?
You probably know that feeling, then you get THE recommendation of the product that just stole your heart in a…
HC Team
10 Tactics to Ecommerce Personalization
As these days, offering a one-size-fits-all shopping experience is no longer sufficient, you can’t afford to treat all customers the…
HC Team
Product Content Creation: Using the Power of Dynamic Adaptations
Imagine an ecommerce store that shows different product content versions to different store visitors. Let’s say that a female visitor…
HC Team
Beyond Standard Product Messaging: The Power of Personalized, Real-Time Information
Product messaging is in the midst of a transformation – driven by artificial intelligence and tools like ChatGPT. Many companies…
HC Team
Shopify Product Page Reimagined: The Impact of 1:1 Buyer Communication
In the Zendesk report 2023, it was revealed that companies tend to interpret personalization on their online stores narrowly. Many…
HC Team
The Future of PDP E-commerce: Embracing Dynamic Product Information for Higher Conversions
While product pages are vital to an online store success, only 18% of top-grossing European and US e-commerce sites have…
HC Team
The Art of Personalization: Crafting a Product Landing Page with Adaptive Information
Based on recent studies, one can conclude – personalization on product landing pages is far from expectations, and the customers…
HC Team
Maximizing Email Marketing: How to Boost Conversions with Prodport dynamic Product Pages
Email marketing is a powerful tool that can help you reach your customers directly and keep them engaged with your…
HC Team
Maximize Sales with These 4 Proven Product Page Personalization Strategies
Consumers increasingly demand personalization to be a part of the shopping experience. Right now, 71% of consumers expect companies to…
Ben Strumpf
The Dimensionality Problem of the Product Page
We frequently get asked the question how Prodport is different to your standard Site Optimization Tool such as Optimizely, Trbo,…
Mauritz Dressler
Product Recommendations vs Product Page Personalization
As all eCommerce store owners, marketing managers, and business development executives will tell you, the future of online selling is…
HC Team
Web Optimization vs Product Page Optimization—What Are Their Main Differences?
Today, we’re going to dig a little deeper into the Web Optimization vs Product Page Optimization conundrum, in the context…
Ben Strumpf
Same Product Page, Different Customers: Personalizing Your PDPs
Who doesn’t love online shopping? Especially nowadays, being able to shop in the comfort of your own home is not…
Mauritz Dressler