How to create e-mmersive product content

Our vision is to enable companies to create end-to-end personalized product experiences, thereby bridging the last gap between adverts and product detail pages to drive revenue and brand power. Bringing together immersion as the desirable content approach and e-commerce as the ultimate goal of any product-focused business, we define e-mmersive product stories as a successful […]

The Dimensionality Problem of the Product Page

We frequently get asked the question how Prodport is different to your standard Site Optimization Tool such as Optimizely, Trbo, Dynamic Yield, ABTasty, Adobe Target, optimizing and personalizing your website. Let’s call them Site Optimizers (SO).  Here’s the truth: on the highest level, this long parade of SOs and Prodport perform the same function at […]