Have you ever clicked on an ad, only to be taken to a generic product page that doesn’t seem to have anything to do with what you were interested in? It’s a frustrating experience, and it’s one that happens all too often. But what if there was a way to change that? With Prodport’s headless no-code solution, when a user clicks on your ad, our interest & demographic UTM parameters change the title name, images, and description on the product page in real-time to be personalized to that specific user. We also give you the option to A/B test your product page through anonymous traffic to find out what title names, images, and descriptions convert the best.
Why Personalized Advertising Matters
In a world where we are bombarded with advertising everywhere we turn, it’s more important than ever for businesses to find ways to cut through the noise and reach their target audiences in a personal way. Generic ads are simply not going to cut it anymore. Consumers today want (and expect) ads that are tailored specifically to them and their interests. That’s where personalized advertising comes in.
With personalized advertising, businesses can ensure that their ads are relevant to the people who see them, which increases the likelihood of those people taking action. And when people take action—for example, clicking on an ad or making a purchase—that’s when businesses make money. So if you’re not using personalized advertising, you’re missing out on a huge opportunity to 2x your ROAS and increase your bottom line.
How Prodport Can Help
As we mentioned before, Prodport’s headless no-code solution allows you to personalize your product page messaging and content in real-time, but that’s not all. We also give you the option to A/B test your product page through anonymous traffic, in other words, we take the guesswork out of finding what works and what doesn’t so you can focus on running your business.
Personalized advertising is the future of marketing, and Prodport is leading the charge with our innovative headless no-code solution. If you’re not using personalized advertising, you’re missing out on a huge opportunity to 2x your ROAS and increase your bottom line. Takes less than 5 minutes to create a product page version, so why wait?