E-commerce

How to Generate Fresh Content for Your Product Page in Less Time

We’ve heard it dozens of times: “We don’t have any content.” Here’s the thing: you have a lot of content to repurpose and use as the foundation for net new content. You just don’t know where to look or have the right tools to leverage it.

With a few simple steps—and access to Prodport—you can find that content, start creating personalized product page experiences and, in turn, increase revenue. Don’t let a lack of content hold you back any longer, here’s what you need to know.

What You Have: Leverage Current Content

I’m willing to bet you have a lot of content, you just don’t know where to find it. This content, once found, can be repurposed to create new product pages that perform better and drive more conversions. Prodport will organize all that content for you, making it easy to access and use to personalize your product pages.

Here are some places to look for existing content:

UGC content. UGC (User Generated Content) can be invaluable for your product pages, creating a more authentic experience for the customer. Our client, Kahlmi, saw a 30 percent increase in CVR when leveraging UGC on their personalized product page versions.

Email marketing, SMS, and ad assets. Assets such as images, logos, and text content from campaigns via email, SMS, and ads can all be leveraged on updated personalized product pages. When our client Furesque did this to align messaging between their email marketing and website, they saw a 276 percent increase in email revenue.

Website assets. Photos and content that’s already being used on your website can easily be repurposed for other pages. Get the most out of the content you’re creating, like branded photos and videos, by using them throughout the website.

Generate “New:” Open and Generative AI

There are many ways to put this content to work for your website and personalized product pages when using Prodport. Here are a few options to consider:

  1. Prodport’s Assemble experience: This technology allows Prodport to pull in new content from social media, website pages, email campaigns, etc., to make the product page thus making it look “new.”
  2. Generative Open AI technology: This technology uses AI to generate new product titles and descriptions for the brand. Please note the AI does not generate new images, only text copy, but this in itself can save you and your team hours of work when developing new pages.
  3. Repurpose existing: If you want to use what you already have on the product page, Prodport can repurpose that existing content and shuffle things around to see if different combinations of text and images work better. No new content is needed to generate higher conversions and a better visitor experience.

You can choose to do one or all of these experiences at once which is the beauty of using Prodport.

Putting This Into Action

This all sounds well and good, but how does it actually work for your website? Our client,

Furesque, leveraged our content technology to create a 61 percent increase in conversion rates and a 2.76x increase in email revenue.

Furesque was focused on increasing conversions with specific campaigns. By aligning messaging on the page with the messaging in email, SMS, and ads with personalized product pages, their promotions were more powerful.

Though Celina Viray, VP of Marketing at Furesque, was skeptical at first, they couldn’t be happier with the results. Viray said: “This is a game changer for me, and I recommend it to every online store.”

Read the full Furesque case study to learn more about their results.

You Have the Content: Find It and Use It

The key to continually updating and creating new personalized product pages is having access to content. Organize your current content through Prodport and then leverage our many tools to transform it into pages that drive higher conversions while creating a more personalized experience for visitors.

Ready to take us for a test drive? Talk to one of our experts and get started now!